Name: Erika Koorndyk
Business Name: Capturing Couture
Contact #: (949) 433-4735
Follow Erika on: Facebook | Twitter
How would you describe yourself?
I have a love for adventure and passion for fashion. I’m the creative type with lots of energy and determination. I’m a bit ADD & OCD so everything has to be perfect…but not for long! I’m an avid photographer and designer, with an entrepreneurial spirit. I’m also driven to help others, especially children through organizations like Little Kids Rock and Flashes of Hope.
How long have you been involved in your business?
I started Capturing Couture in 2009.
What keeps you motivated?
I’m driven by success and women empowerment. The more I succeed, the more I strive to raise the bar to the next level. Seeing my products on people in public, print or TV gives me a rush that fuels my motivation. I’m also driven to help empower other woman who wish to make their dreams come true.
Tell us a little about your family.
I’ve been married to my best friend, Kevin Koorndyk, for over 16 years. We have two children, a 13 year old son named Tyler, and a 9 year old daughter name Monet. My husband and I are both Entrepreneurs and co-own a construction company here in Orange County called Woodwork Solutions. My son takes after my adventurous side and is always looking for ways to do something creative. My daughter has a deep passion for gymnastics, and constantly working on her routines.
How do you prioritize family and your business?
Both my career and children are important to me, and I have found successful ways to juggle both priorities.I manage my business while my children are at school. Once school is out I switch back into mom-mode/taxi cab. I’m a night owl, so I also get work hours in the evening after the kids are settled. This works well for me because the best ideas I’ve had don’t seem to come to mind until the wee hours of the night.
Where do you see yourself in 5 years?
On a catamaran in the British Virgin Islands! Okay, I’m partially kidding. I love to travel but I also love growing companies. On top of my knowledge and experiences of building my brand Capturing Couture, I also have many more ideas to execute. I’d also like to see myself mentoring young Entrepreneurs who are establishing new businesses. Simply put, I like to keep busy! Always have, always will!
Biggest life lesson learned?
I’ve learned to “turn it off” when I’m spending quality time with my family.
Biggest lesson you’ve learned in business?
I’ve learned to never sign a contract that is governed in another state. Just because you are honest, doesn’t mean that every person you work with is. Unfortunately, I learned that one the hard way! Ouch!
What is your secret to success?
I’m resourceful, I think outside the box, and when I see a need – I fulfill it with a creative spin (always!). I am a strong believer that if you want something, you work hard and you get it! I reach for the stars!
All Entrepreneurs encounter bad days. How do you handle yours?
I take a step back, get perspective and work through it. If I’m having a bad day, there is no sense in exposing my staff to anything less than a positive environment.
What was your sweetest success story?
Seeing my product on TV! One night I was relaxing watching TV, when a commercial came on and I spotted one of my products in a national milk commercial…in slow-motion even! I was giddy as can be! It was an unexpected accomplishment.
How do you relax?
I spend time with my husband! He is my biggest fan, protector and best friend. Being with him relaxes me because I feel loved to the moon and back. We look for adventures, big and small, in between working both of our business.
Do you send out a monthly newsletter?
Yes, we have a monthly newsletter that goes out to our email subscribers. You can also “like” and follow us on social media for regular updates.
How can we get on your mailing list if we are interested in more information?
Yes, at the bottom of each page of our website www.capturingcouture.com, there is place to sign up for our mailing list.
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